Not all views are equal. And if you’re comparing video performance across platforms without knowing how they each define a “view”, you could be missing the full picture. 

Let’s break it down platform by platform: 

TikTok 📱 

• Counts a view the second your video starts playing 

• Great for reach, not always for engagement 

Instagram 📸 

• Counts a view after 3 seconds 

• Doesn’t count loops or replays 

• Reels and Stories use different metrics 

Facebook 👍 

• Also counts a view after 3 seconds 

• Autoplay helps, but many scroll past 

• Best used for awareness (with captions) 

LinkedIn 💼 

• Counts a view after 2 seconds + 50% of video in view 

• Loves native content, especially educational B2B 

• Subtitles and strong hooks are key 

YouTube ▶️ 

• Counts a view only after a click and some actual watch time 

• Built for long-form and evergreen content 

• Views may be fewer, but engagement is deeper 

So, What’s the Play? 🧠 

Instead of chasing big view numbers, ask: Is this platform doing what I need it to? 

• TikTok = Reach and virality 

• Instagram = Community and storytelling 

• LinkedIn = Authority and thought leadership 

• YouTube = Longevity and depth 

Understanding how each platform measures success helps you market smarter, not harder. 

Want help aligning your video strategy to the right platform? Let’s chat, we’re here to make your content work harder (and smarter) for your brand.