Ever wondered why LinkedIn or TikTok users seem so engaged while Instagram can feel a bit… overwhelming? Instagram is testing a new feature that could help your brand stand out and connect with the right audience. 

Users will soon be able to display up to five topics of interest on their profiles. This not only helps people see what a user is into, but also influences what content they see in their feed. In short, Instagram is giving users more control over their experience while giving creators and brands new ways to be discovered. 

Why this matters for brands and businesses 

For businesses, this opens up opportunities to: 

• Connect with people who actually care about your niche  

• Make your profile more discoverable in searches and recommendations  

• Show personality and align content with your audience’s interests  

Instead of relying on random algorithm guesses, this gives creators more intentional visibility. People are more likely to engage with content that aligns with their interests, which is great news for brands looking to reach the right audience. 

How to make it work for you 

While the feature is still being tested, now is the time to think about the interests that best represent your brand. Align your posts with these interests to: 

• Reach people who actually want to see your content  

• Increase meaningful engagement  

• Build a stronger, authentic community around your brand  

Instagram isn’t just about Reels or scrolling anymore, it’s about showing up for the right audience and making your profile a place people want to follow. 

Want to make sure your Instagram strategy is working for your audience and helping your brand stand out? 

Get in touch with our team today and we’ll help you make the most of these new opportunities ✨