Small businesses this one’s for you! We understand that with the many other pressures of running a small business, creating a website and managing social media pages is the last thing on your mind. However, we are going to share with you, and highlight the benefits that comes with adding digital platforms to your business.
In the current landscape, more businesses are moving online for convenience, customer connection and to increase sales. 59% of small businesses with fewer than 20 employees don’t have websites (godaddy,2019). A large portion of businesses reported that they don’t believe that their business is ‘big’ enough to have a company website.
We want to assure you that no business is too small to have a website. The benefits that come with having a company website include opportunities for new business, a business presence on Google and it is a great way to connect with your customers and share new products or offers. By not having a website in 2020, you are ultimately losing business. In the current digital landscape, purchase decisions are strongly driven by a quick google search of your business. If you do not have a supporting website, similar business websites will appear and can steer your customers to your competitors.
It is no surprise that social media has a significant impact in driving sales decisions. Social media allows for instant two-way communication from your business to your customers. The benefits of using social media for your business include building brand trust, driving brand awareness and sales and creating human connection. 34% of small businesses are using social media as a tool to advertise now more than ever before (Yellow Social Media Report,2018). The demand for social continually increases each year, and It is evident that customers want to see frequent interactivity and regular engaging posts. By creating social media pages for your business you are providing your customers with an insight into your business, what you stand for and what you offer. Social media is an extremely important aspect in separating your business from your competitors and connecting with your customers.
If you are a small business looking to create a digital presence we have created packages to assist you and your business!
Get in touch: https://www.wiseupmarketing.com.au/business%20revival/