In today’s world, being a part of a digital space like LinkedIn is not only necessary, but essential. However, many business owners tend to focus on their company’s profile and neglect their own. LinkedIn is a great tool that can be utilised to help grow your place as an industry expert or thought leader, as well help to increase your profile and visibility.
Many people forget that when someone Google’s their name, their personal LinkedIn profile is likely to return as a top 5 result. Because of this it is crucial that your personal profile be an adept representation of yourself and your business.
By implementing the following tips, you can ensure that your personal LinkedIn profile will help you solidify your professional standing, as well as help to grow your business.
Ensure your Profile is Well-Written
Having a well-written Personal LinkedIn profile strengthens your online presence all whilst allowing you to network, maintain professional relationships, engage with customers, and promote your products or services.
A profile that is informative and engaging will help to attract potential customers, as well as other professionals, giving you the opportunity to expand your personal network and promote your business to others. Additionally, your profile is a depiction of your prior history, achievements and overall expertise. When your profile is left unfinished it can leave prospective connections and customers with a dissatisfaction or false image of your overall abilities.
It is important that you incorporate your personal LinkedIn profile into your overall business content strategy. Posting engaging content on a regular basis will help those you connect with build an association with you, your business and what you have to offer.
We recommend that a business owner should post updates on their personal LinkedIn page approximately 3 to 4 times a week. Updates should include links to industry articles, backlinks to your business website, service call outs or any other interesting content that is relevant to you and your business.
Create LinkedIn Published Posts
You don’t have to be praised as an influencer to build online influence, it’s up to you to contribute to your community, share valuable experience and create astute content that shows your thought leadership.
LinkedIn has published some helpful guidelines in their Help Center. This is a great resource to aid your understanding of what content is successful on the platform, how to distribute your articles to maximise their reach, as well as links to basic user guidelines on how to add imagery and other elements to your posts.
If you think your personal LinkedIn profile needs some work, or aren’t sure of how to integrate your personal LinkedIn profile into your overall content strategy, contact us and we can help guide you through the above and other key tactics to get your profile on point.